Did anyone out there read the article about Google this morning in the Age? What an extraordinary phenomena is Google. But the information that really resonates with me, in that article, is the fact that staff at Google are allocated 20% of their time to work on their own projects. So in reality, Google are letting people play. This play time created what we now know as gmail. This relates to something I was talking about a few posts back about restocking the well.
To be creative, you really do need to play, go out and talk to people, be adventurous. That’s why artists, writers, musicians say they are ‘working’ when they’re lying on the couch, sitting in cafes people watching or perusing galleries. So for EVERYONE, no matter what industry you’re in, the key to being creative is to play.
So give yourself permission to do just that. Be silly, playful, waste some time. You’ll be amazed at what you’ll discover about yourself, how you’ll solve some incessant problem and guess what? You’ll enjoy doing it.