So you want to write and publish a book?

Congratulations! There are three ways that you can go about writing and publishing a book: Just blunder forth. Unfortunately, it’s extremely likely – if not certain – you’ll run into problems you don’t know how to solve. If you try to muddle through them, you’re likelier to stumble into (or create) bigger problems. Employ a … Continued

Writing Self-Help – The Fundamentals

What does it take to write a self-help book? Lots of people blunder into it, thinking it’s just about getting everything out onto the page. Then that’s it. But this is tantamount to writing a novel without structure and direction. It’ll bore readers or be hard to follow. Readers will then disengage and put the … Continued

Of Mentoring and Packages

There are lots of people out there offering fast, nasty mentoring packages. They’re fast, because the mentor wants the quickest turnaround possible, which inflates their bank account. And they’re nasty because, often, the mentor knows very little about writing, or the publishing industry – if anything, they know just enough to bluff their expertise. Usually, … Continued

The Guide to Writing Coaching Books – Part 2 of 3

Avoid repetition Repetition might work for midnight infomercials, where the presenter is saying to you, ‘But, wait, there’s more!’ But TV is a visual medium where repetition works as an assault to gain attention. In reading you already have your audience’s attention. The reader would not have picked up your book unless they were interested … Continued

The Guide to Writing Coaching Books – Part 1 of 3

There is no formula for writing a book that works for everybody, although there are templates that tell you that a book should be X chapters, include a bonus chapter, contain these and those appendices, and each chapter should contain roughly 2,500 words, accumulating to a total of roughly forty to fifty thousand words. What … Continued

Quoting Others Doesn’t Always Make You Look Smart

There is a tendency for authors of self-help books to quote others. These quotes are usually (1) from a recognised author who has penned books of a similar or related subject to the one this author is currently writing and/or (2) ‘feel good’ phrases. I assume the reason for the former is to give one’s … Continued

Writing Self-Help

A popular field of writing is self-help. So many people apparently have the solution for what ails us, and whilst many might scoff at the credentials of whoever the latest guru might be, everybody deserves their chance to get their message out there. Our experiences, the choices we make in our lives, and the way … Continued