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A few months ago, while walking a six-kilometre loop with my husband, Kev and Labrador, Oscar, a father and his two sons whizzed past us on their bikes. They were calling directions out to each other – let’s go down this dirt track – and I wondered if this was a usual activity for them or something born out of social isolation and the fact that we are not allowed more than five kilometres from our homes and only for two hours at a time.
As I looked ahead, and behind us, there were many family groups either walking or riding bikes, some little people on scooters. It’s been like this for months, even during the coldest of winter days.
This is a positive outcome of a global pandemic. Families forced together, hopefully reconnecting. I moved to the future for those two young boys and I’m sure they will have good memories about days like this, hanging out with Dad, just like Dad might too. Special memories.
Family ties. This is what we are getting, what we are being reminded of, as we battle against a silent, invisible and so-called deadly enemy.
When the pandemic first became part of our life in March this year, I saw it as an opportunity to work on some writing projects that I had been neglecting. And I did. I proofed and amended my novel, getting it to the stage of review. I printed ten bound copies and started fielding possible readers. I felt accomplished and patted myself on the back.
As time went on and we got deeper into life in ‘isolation’, the anxiety about the future began to creep in. I was declaring, ‘Write your book!’ while in lockdown but for many people stress was overtaking them. It began to happen to me. Our income halved and we wondered what the future held for us. Sleep became restless and I took on the collective anxiety that was being expressed all around me and on social media to the point where I felt exhausted and all creative energy was zapped. I watched more Netflix, ate more food and worried about my family and friends, the whole world even.
My friends declared that all their creative juices had dried up along with loss of income. Some had to home-school their children, something many felt ill-equipped to do. Some had to do this while also working a full-time job at home. I stopped harping on about writing and being creative in lockdown because it felt unhelpful.
I was not writing or reading and nothing excited me. I felt hemmed in and fearful, then angry at the situation. I wondered how people who weren’t resilient were coping. Would they bounce back from this? Stories emerged of young fathers taking their own lives and domestic violence soaring – not everyone was managing to reconnect in a positive way.
My usual sunny disposition was being rained on. I wasn’t so worried about myself. I was worried about ‘the world’. I was worried about all the lonely people who needed company and assurance that everything would be okay. I was worried about the decisions that our leaders were making. Were they the right ones? How much damage was being done unknowingly?
I tried to think about the things that I could do for myself to stay strong because if we don’t look after ourselves, we are no use to anyone.
I tried to think of ways to help others. Not easy when we weren’t allowed to see people or travel further than five kilometres from home. I offered help to anyone local who might need it. This was well-received but no one actually took me up on my offers. I wanted to feel useful.
I was forced to go inward. What could I do to help myself? I looked for books to read that I could escape into and I turned to my trusty journal. I started to vent daily for ten to fifteen minutes each day, a practice of old that I’d long forsaken.
Almost instantly, I could not stop writing. I could not stop the words flowing. You would think, with life so reduced by restrictions that I’d have very little to say but I couldn’t stop. I wrote and wrote and wrote.
I ranted and raged about what was happening in the world, recorded my day and gave gratitude for what I did have – food, shelter, work, a loving family that was safe and well. There was so much to write about for all of them.
With this daily ritual, came a flow of ideas, an opening up. I started working on other projects and sketching on paper, a challenge that I’d set for myself for a visual project. It came to a point where I looked forward to these fifteen minutes every day, my time of solitude where I connected with myself at my teeny little foldout desk looking out across my wild garden with the birds chirping away. I was reconnecting with myself.
Blaise, the book chick
September 10, 2020
This week, I’ve had a few conversations about art and the value of it. For many people it feels indulgent to create art if there is no end goal (i.e. monetary payoff) and then there is the question of how to price something (in this case it was a comparison of three paintings worth thousands of dollars and which was worth more than the other).
This got me thinking about value because one of the biggest barriers to people creating written material is the idea of spending two, five or even ten years on a project that may never get read, let alone published.
I’m all for making money from writing, in fact I make a living from it in various forms (writing, publishing, coaching) but there is a benefit to it that far outweighs the money – the health benefits.
If we think about the three areas of life that are most important to health – mind, body and spirit – writing can improve all three.
Writing keeps your mind sharp. You know that old saying, use it or lose it? Writing, even if it’s simply to write in your journal, will boost your memory and comprehension and also increase your capacity for working memory. You could equate it to going to the gym for your brain. Aside from better brain function, writing will boost your mood and create better mental health.
You could say that sitting at the desk hunched over computer or notebook is bad for you physically (yes, it is) but writing lowers your stress levels and we all know what stress does to us physically. If you don’t, go do some research. If you can reduce your stress levels, you will improve your immunity to disease.
It’s very easy to become spiritually bereft if our life is all about working to put food on the table. Writing, or any creative outlet, nourishes our spirit. It’s a form of play that allows us to forget about a stressful life for a while and reconnect with ourselves.
I’m no scientist and I haven’t delved deeply into the facts and figures but this is what I’ve learned from my own writing practice and from talking to countless people about it over many years. For some, writing has saved their life. This is worth much more than any dollar value.
If you spend just ten minutes a day writing in your journal or working on a writing project, you will notice the improvements to your life very quickly. I liken it to a form of meditation, something I do for myself when so much of my time is devoted to other people. If you can steal another ten minutes on top of this, all the better!
I’m always happy to connect with people who would like to delve deeper into their writing practice. You can email me here.
Blaise the book chick
*As an aside, reading is equally beneficial and goes hand-in-hand with writing.
August 27, 2020
It’s well known that word of mouth is the best way to sell books. In fact, it’s the best way to sell anything. To create word of mouth, you and your book need to be visible in as many areas as possible. Some do involve you being on camera but there are ways around that if you absolutely can’t do it.
Create a list of the kinds of activities you do feel comfortable with and then make a four-week plan for implementation. Promotion should be a regular activity if you want your book to do well. Remember that you have written a book, this means you have a ton of content right in front of you that you can repurpose in many ways such as extracts, educational snippets, fun facts and teasers.
- Create a website. This is your shopfront and the ONLY place you have control over online.
- Create a YouTube channel to share videos relating to you and your book(s).
- Create a list of popular hashtags that are relevant to your genre for social media.
- Search these hashtags on social media and engage in 10-15 posts.
- Join 2 reader Facebook groups – engage in the group at least once a week.
- Share posts about your book on social media.
- Create a trailer for your book (this doesn’t have to be Hollywood quality).
- Video yourself 9or someone else) reading an excerpt from the book, post it to YouTube and share on social media and your website.
- Create a giveaway and ask people to share on social media in order to go in the draw.
- Send an email to your list sharing any of the above.
- Create a profile on GoodReads.
- Engage in posts on GoodReads to build your community.
- Once your book is published, claim your book on GoodReads as the author.
- Ask people to post reviews for your book on GoodReads.
- Have a one-week promotion of your book at a lower price.
- Create a one-page info sheet to send to media, bookstores, libraries.
- Create some visuals to post on social media that entice people to want to know more about your book.
- Give away 5 copies of your book in exchange for reviews.
- Create printed promotional materials such as bookmarks, flyers, posters or a pull-up banner.
- Start a blog to share your writing process or background information about your book such as characters in fiction or your experience for non-fiction.
- Look for opportunities to be a guest on a podcasting show.
- Team up with other writers to cross promote.
- Contact libraries to offer yourself to do an author talk.
- Contact your local newspaper with a media release for a profile (they love supporting local authors).
- Attend an open mic night or business marketing group to share your book and make connections.
Put aside 1-2 hours per week for a list of activities around promotion so you aren’t overwhelmed.
Each month at Busybird Publishing, we have a one-hour Publish for Profit session where we talk about writing, publishing and promotion of books. Feel free to join this free zoom session on the first of each month 8-9pm (AEST).
We also run a monthly open mic night on the third Wednesday of each month, also run via Zoom (7.30-9pm AEST) while we aren’t allowed to meet in person.
Blaise the book chick
August 12, 2020
Self-help books are big at the moment. Let’s face it, the world feels a little broken and everyone is looking for a quick fix. Most notable is the fact that we have everything and yet there are so many unhappy people who can’t understand where they went wrong.
This means that there is a big market for self-help. You just need to name a problem and promise a solution. Easy, right? It is actually easy but so many people get it wrong. Here are some pitfalls to avoid in order to get your book into reader’s hands.
You might have a ton of experience over a number of different things because of your life experience. It might be certain business skills, wellbeing tricks you’ve learned and you may have survived cancer thanks to a variety of tools you have acquired. This doesn’t mean that your whole life experience needs to go into your book. You may actually have two or three books worth of content. Be focused about what your book is about.
Too much story
If you have focused what your book is about, this hopefully won’t be an issue but there is a tendency with many, many authors to put everything they know into the book. Before you know it, you have written 100,000 words. No one will want to read it because ‘quick fix’ is what they want.
Overuse of ‘I’
Don’ be a Donald Trump. While you may be talking about the wealth of experience that you have, make sure you are relatable to the reader. Show them how they can benefit from this book. Use ‘you’ and ‘our’ more than ‘I’ unless you are relating an actual anecdote to demonstrate a point.
Don’t make promises to the reader about how this book will solve their problems, but not show them how. It will just make them irate. Show them a problem, along with the how to fix it. This means giving clear instructions that go from A to B showing the reader how they can help themselves fix things. Hence the term Self-Help book.
A flooded market
Once you have focused on what you want to write about make sure you check out other books on the market to ensure you aren’t reinventing the wheel. Going to Amazon or GoodReads is a good start. Think of some tag words that people might use to find your book and see what comes up. You may see lots of similar books. This doesn’t mean you shouldn’t write yours but if you do, think about what your point of difference is.
There are of course many other aspects to writing your book to consider but these are the most common that I see. If you are really serious about writing a book, I will be running an online 3-hour workshop. Check it out here. Or, if you are ready to publish, check out my book here.
Blaise, the book chick
June 10, 2020
There are many reasons why you might write about your life. You may have had an adventurous journey that people will be interested in reading about, or you have overcome trauma and come out of it stronger and happier than ever with a lot of great experience to pass on to someone else. It might just be a bucket list item or you want to leave a legacy for your children. Whatever the reason, you’ll find this expedition rewarding in many ways.
The most common hurdles that I come across when working with people writing their story are not knowing where to start and thinking they don’t know how to write. Like anything, when you break it down it becomes less of a daunting task.
By tapping into your emotions, you will draw deeper into your story. I call this writing from the heart. This takes courage. For some writers, they are not ready to ‘go there’ yet. The event they’re writing about may be too recent and will present them with too-raw emotions. Even events from far back in your past can bring up emotions that you haven’t dealt with properly or you may not realise there are emotions attached to them.
How do you tap into these emotions?
Write it out!
There are a number of writing exercises that you can try but one that I use often with workshop participants is this: Write a letter of gratitude.
Pick someone from your life (past, present, dead or alive) who has had an impact on your life. This influence can be positive or negative. This is one of those exercises that can go anywhere depending on the choice you make. The idea is to thank this person for what they brought to your life. How fully are you going to turn that tap? The more water you let out, the more emotions will flow. If emotions don’t come, think about what you’re writing about or the person you’ve chosen. Are you playing it safe?
Once you’ve made your choice, sit with it for a minute or so and think about this person from all angles. Write a few specific words. How does this person make you feel? Angry, sad, nostalgic, frustrated, happy? Don’t over think this because it should be as free flowing as possible. Remember the tap, the free-flowing water. Writing will be like this if you don’t overthink it.
Now set your watch to ten minutes and write your letter.
When the timer goes off you may still have more to write. That’s okay. This is an exercise to get you going. You may or may not use this in your story but with practice, you will learn how to switch it on. It takes courage to open yourself fully and write authentically. You need to do this if you want to connect with your reader. Don’t be an old, rusty tap.
Try this exercise a few times, thanking a different person. Why not write one to yourself or your pet?
If you need help to get started on your life writing, we can help you through our online workshop this coming Saturday. Check it out here.
Blaise the book chick