Marketing 4 Writers

marketingforwritersYou’ve written the book. Now how do you sell it?

Busybird Publishing brings you Sara Hood from Marketing4Writers who will show you how to master your book marketing in this intensive four-hour workshop, which takes place Saturday, 10th September, 10.00am–2.00pm at Busybird Publishing, 2/118 Para Road, Montmorency 3094.

The workshop explores four different facets of marketing:

Turning Strangers into Fans

  • What is a sales funnel?
  • How to build a simple but accountable sales funnel to sell your books, using a website, social media and an email list
  • Simple website structures for a writer
  • How to use Facebook: maximum value, minimum time suck
  • How to use Twitter and how not to use Twitter
  • Why an email list is important and how to build one fast
  • How to find content for emails and social media (and not be sleasy or sales-y)
  • Amazon Kindle: why it’s not a book shop and what you need to do so your book can be found easily
  • Work smarter: minimise time, maximise output with free tools and services

Facebook for Writers

  • The role of Facebook for writers
  • Understanding the Facebook algorithm
  • The 4 rules for content on Facebook
  • Understanding Facebook Insights
  • Using Facebook scheduler
  • Simple, targeted, inexpensive and accountable Facebook advertising

Twitter for Writers

  • The role of Twitter for writers
  • How to use Twitter
  • How to grow your followers quickly
  • Understanding and using Twitter analytics
  • Using hootsuite (free) to minimise time and maximise output

Understanding Amazon Kindle

  • Understanding Amazon Kindle (hint: it’s not a book shop)
  • How to find the right keywords and why that’s important
  • How to optimise your book to make it easier to find
  • Why reader reviews are important and how to ask for them
  • Understanding why ‘permafree’ works (and why it doesn’t)
  • Pricing options

You can book through Eventbrite here or by calling us on (03) 9434 6365. Early bird cost is just $59.00 (ends 30th August), and then $75.00, so get in quick!

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