Posts Tagged "self-publishing"


Posted by on Jul 14, 2016 in Busybird | 0 comments

crossroadAs writers, most of us want to share our stories with a greater audience. Yes, we write for ourselves. But once the story is completed, we want others to read it and enjoy it.

But what are we doing to make that a reality?

The process we follow to try get our story out there is similar for everybody:

  • Write
  • Revise!
  • Revise!
  • Revise!
  • Submit / Self-publish

There’s also complementary action you can take, e.g. you might join a workshop group or retain an editor to help with the revision process, or go back to school or participate in a course to improve your writing, or try secure an agent to help you get published. But, in the end, we’re left with writing our manuscript, revising our manuscript, and submitting our manuscript or self-publishing.

Let’s look at the steps.

This should go without saying. You need a manuscript before you can submit it. Don’t be a writer who only ever talks about writing, and never actually writes. Sit down and write. Write daily – even in small chunks, if that’s all you can afford. But do it.

Revise! Revise! Revise
Don’t believe for a second that your first draft is flawless. It’s not. Revise. And revise. And revise. Get it the best it can be. A raw manuscript can take you only so far. It’s not going to convince your reader to overlook issues in your writing that might’ve been addressed through some diligent revision.

Submit / Self-publish
Let’s break this down further …

    Nothing regenerates the stigma around self-publishing more than a crudely constructed book – one whose layout is amateur and editing non-existent. Traditional publishers have set the standard in terms of presentation. If you’re not meeting that standard, why are readers going to treat your book with respect?

    They won’t.

    Self-publishing is a valid alternative, but if it’s something you’re going to do, please, please, please, do it right. Examine the way books look – especially any books similar to yours. Make sure your prose is crisp and clean. Think about any criticisms that might come up later – queries about formatting, paper stock, structure, and copy – and address them now. Eliminate them now. You want the reader to lose themselves in your story, not in queries about the book’s production.

    So you submit and a traditional publisher wants to pick you up.


    However, make sure the deal is right. This doesn’t mean becoming a diva and making unrealistic demands, or even trying to squeeze everything you can out of them. Most publishers will be fair – or at least as fair as their own budgets allow. But contracts can have idiosyncrasies.

    The Australian Society of Authors offers a contract assessment that’ll highlight any queries they have with the contract, and which you can bring back to the publisher.

    Obviously, you want to get published. But don’t let acceptance blind you. Make sure the deal is fair for you.

Regardless of the course, in the end it’s about diligence.

Don’t be half-arsed in taking your journey.

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Audience Assemble!

Posted by on Feb 26, 2016 in Our Books | 0 comments

sailors-903033_1280Every piece of writing has an audience. It might be a magazine’s readership, or it might just be for yourself when you vent into your diary or write up a shopping list. Words are communication. And we always choose our words and our messages depending on who is meant to receive that communication.

Modern marketing philosophy gears us towards writing in broad terms – using simple language and direct but detailed descriptions to attract as large a public audience as possible. Nothing wrong with that – if we write for people, then we naturally have a tendency to want as many people as possible to read our writing. Writers like Thomas Pynchon might be famous for doing the opposite, favouring density and the oblique, but who even noticed aside from critics when Pynchon’s 2013 novel came out?

But even if the trend is to broaden one’s audience as much as possible, that doesn’t mean you can ignore the need to consider who your writing is for. Everything – from the specific language you use, to the themes you include in your writing, to the type of story you’re working with – will add up. So how can you narrow down your intended audience? Here are a few nuggets that may help.

Know what your work is about.

This can be trickier than it sounds. Know why? Because sometimes, if you have a perception on what your work is about, it could be correct for the first draft but totally wrong by the final version.

I’m not just talking about story elements either. Whole new themes can pop up from revision – what was a straightforward story about a family may take on larger concerns about the nature of privacy, or the aftermath of the Australian mining boom. Or puppies.

My point is, sometimes you can have a meticulous plan from first to final draft, and even then you may not have a clear view on everything contained therein. Readers will always have their own individual perspectives, but you can always find patterns. When you get other people to read your work before publication (you are doing that, right?), don’t just drill them on what they like or didn’t like. Quiz them on what they thought the story was about. Even if you think you know the answer, you might be surprised at some responses.

Age is important – no matter what the age.

It generally only gets brought up for children’s and young adult books, but age is something to consider across the board. Yes, you need to be more specific with knowing where to position a book for anyone under the age of 18; your book’s language, themes and level of literacy has to take into account a child’s expected level of comprehension. But writing for ‘adults’ needs some targeting as well, and not just when you’re writing about a character being at a certain age.

Even general concepts like ‘privacy’ or ‘family’ often mean different things to different generations. Knowing those differences can be a big help to connecting with the readers you want as part of your audience.

Genre might be a cold, non-creative system, but you still need it.

There’s a lot of hate for genre and pigeon-holing, especially for novels that try to blend different styles or subvert genre conventions. And justifiably so. Shoving a book into a predetermined category can be misleading.

But the genre system is there to help readers sort out what they might like to read. It’s for the reader’s benefit, not the writer’s. Which makes it a blunt tool, but a useful one nonetheless. Use these descriptors to your advantage. Know what genres you’re servicing. Stepping outside of those predesignated zones might result in you alienating your potential readership – or worse, injure your chances of getting published at all.

If you choose to deliberately break genre conventions, choose wisely. Maybe you can subvert traditional fantasy by making magic only a minor influence on the story, but take out the fantastical elements entirely and you sever any connection a reader has with what they expected to read.

Self-publishing, for all its freedom, magnifies these issues.

That isn’t to say that self-publishing isn’t great for a lot of different reasons. But know what you’re getting into – not just in getting your self-published work set up (a whole topic in itself), but in figuring out how the hell you’re going to sell it.

Traditional publishing, for all its shortcomings, at least has a marketing budget (minor as it may be for anyone other than big-ticket names) and dedicated staff who can figure out the best way to publicise your book or collection. In self-publishing, you have to figure that out yourself.

Self-publishing is still an effective method for reaching an audience. But be prepared to sell it. That means knowing from day one who to sell it to.

You can say stuff it to all of this … but at your own risk.

A lot of the creative spirit comes from breaking conventions – playing with language, playing with character development, playing with one’s perceptions of an event or idea. By extension, the same can be true of the conventions that come with a writer’s audience, and the process of targeting and reaching that audience. You can disregard much or even all of the current wisdom and mechanics to find your own readership, in your own way.

But unless you really, really know what you’re doing, it’s probably going to be a bad idea. And even when you have your own plan, it’s a gambit that could break your book’s chances of success.

It may be frustrating to ‘keep the audience in mind’ when writing – it may feel like a restriction, or that it shouldn’t matter yet. But it always matters. You’re communicating, after all, even if the message hasn’t been delivered yet. Always consider who you’re communicating with.

Beau Hillier | Editor, page seventeen

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